goop

skincare

Goop is a celebrity-driven lifestyle brand founded by Gwyneth Paltrow, focusing on clean beauty, wellness, and a provocative brand image. It leverages a podcast and social media to engage its audience and promote its product ecosystem.

200K

TikTok Followers

1.9M

Instagram Followers

USA

Location

Shop This Brand

goop.com
Carried at these retailers:
Sephora
Ulta

Recent Posts from goop

a peak into the skims groupchat, and how to bring a vision to life — with emma g...

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in or out — interior design edition, with gwyneth paltrow and chloe fineman. new...

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nikki glaser on courtship and foreplay in relationships — new season of the goop...

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“goopy through and through.” — gwyneth paltrow. #goop...

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what drew michelle yeoh to the brothers sun. #goop...

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gwyneth on the importance of travel, and how it shifts your perspective. #goop ...

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